Digital Media Creator
Matt Grossfeld
An Emmy Award winning digital media creator with 18+ years of experience in video production, post production, photography, podcasting and marketing.
VISION
Digital media creation is accessible to everyone. Cost and complexity should not be a barrier to entry.
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High quality content drives organic engagement. There are no shortcuts to building brand loyalty.
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This is a collaboration. I want you to see yourself in the final product and be proud of what you helped create.
SERVICES
VIDEO PRODUCTIONFrom ideation to completion or anything in between. The expressiveness of video makes it a perfect format with which to represent your brand. Create art that conveys your company's values and forms a connection with your audience.
PHOTOGRAPHYThe perfect way to capture a moment. From product shots to company events. From food to portraiture. Photography can connect your brand to its audience by translating an emotion into a powerful image that represents your mission and values.
PODCASTINGOne of the most intimate ways to build a relationship with your audience. Always in their ear. Podcasts can be listened to at home or on the go. While cooking or exercising. Riding a bike or driving a car. Tell your story through audio.
DIGITAL MARKETINGLooking for someone to give constructive feedback on your current digital marketing strategy or not sure where to start? I will give you a professional assessment and present you with a proposal for moving forward. The initial consult is free.
REFERENCES
"Matt handled everything I threw at him. He was a huge asset in the cutting room. He would be a welcome addition to any production."Tom Foligno
First Assistant Editor
(Oppenheimer)
"Matt has always been someone I knew I could count on to get the job done and get it done right."Bernadette Gonzales
Production Coordinator
(The Walking Dead)
"Matt immediately made an impact with his in-depth knowledge of video formats, Avid, Final Cut systems and understanding of editing workflows."Paul Delmiche
Sr. Post Production Editor
(Martha Stewart)
CLIENTS
Why professional video?Video consumption is on the rise. The pandemic boosted media consumption by 215% in the U.S. and it’s estimated that in 2022, 82% of the global internet traffic came from video streaming and downloads. People watched an average of 19 hours of online video per week. (This is an increase of 1 hour per week compared to 2021, and a staggering 8.5 hour increase since 2019.) They are also twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages. linkHow professional video helps your brand:• 89% of people say watching a video has convinced them to buy a product or service.
• 79% of people say watching a video has convinced them to buy a software or app.
• 87% of marketers say video has helped them increase web traffic.
• 81% of marketers say video has helped them directly increase sales.
• 49% of marketers say video has helped them reduce support calls.
Yahoo! Katie Couric Interview
editor
Martha Stewart Shriek or Chic
editor
MTV Urban Word
editor ∙ sound design ∙ color grade
Google Code the Road
editor
Chevrolet Africa to America
producer ∙ editor ∙ camera
USA Network "Suits" Recap
producer ∙ coordinator
NY Giants HDSA PSA
producer ∙ coordinator ∙ editor
Sophie Zinga Fashion Show
editor
Blackwing Pencils
producer ∙ coordinator ∙ editor
Martha Stewart Mad Hungry
editor
Nicole Marie Salon Promo
producer ∙ coordinator ∙ editor
Lion in the Mane Music Video
producer ∙ coordinator ∙ editor
Lounge Studios BTS
editor
AGP Fashion Show
producer ∙ camera ∙ editor
Dear Rouge Music Video
editor
This Conception Music Video
poducer ∙ coordinator ∙ editor
I Am Legion LP Promo
editor
Johnny Burgos Interview
editor
Thomas Hooker Beer Promo
producer ∙ coordinator ∙ editor
Dead Dog Comedy Sketch
director ∙ writer ∙ camera ∙ editor
ITNY Gala Live Event
producer ∙ camera ∙ editor
Wedding Promo
producer ∙ camera ∙ editor
Why professional photography?An MIT neuroscience study found that the human brain can process images seen for as little as 13 milliseconds — just over 1/100th of a second. Extrapolating from this study, it can be determined that Images are processed between 6 and 600 times faster than language. link This may be why a recent study by Oberlo shows that photo posts on Facebook have the highest engagement rates. In fact, just one month after the introduction of Facebook timeline for brands, photos saw a 65% increase in traffic. linkHow professional photography helps your brand:• 60% of consumers are more likely to contact a business that has a high quality image show up in search results. link
• When online shopping, 67% of customers think the quality of a product's image is more important than it's description. link
• Articles with images generate 94% more total views. link
• Tweets with images receive 89% more favorites and 150% more retweets. link
• Facebook updates with images have 2.3x more engagement than those without. link
people
landscape
architecture
portals
façades
cuba
Worldwide Podcast Listeners
Why professional podcasting?• As of 2023 there are 464 million podcast listeners worldwide. This number is predicted to reach 504.9 million by 2024.
• 79% of the American population is aware of podcasts up from 20% in 2006.
• There are over 5 million podcasts globally with over 70 million episodes between them.
• The United States has the most podcast listeners in the world. It is predicted that over 100 million active podcast listeners will be in the U.S. in 2023 link
• Podcast advertising is expected to bring in $2.3 billion in 2023 with a total market cap of $23.56 billion. link
The Auxoro Podcast
producer ∙ audio engineer ∙ editor
All About Kids Podcast
producer ∙ audio engineer ∙ editor
Tip the Scales
producer ∙ audio engineer ∙ editor
DIGITAL MARKETING
MY FOCUS
CUSTOMER JOURNEYArguably the most important part of marketing and also the most overlooked. Without a seamless intake and customer service workflow, all your hard work and money spent building your brand is for naught. Don't lose your customer at the most crucial step, contacting your business. A missed email or rude customer service agent means loss of revenue.
WEBSITE EXPERIENCEA website is the front door to your business. It's the first thing a customer sees and statistics show you have only seconds to capture their attention. From your home page, a customer should immediately be able to understand what it is you do, why you're the best at what you do, and how they can contact you. Everything else is secondary.
SOCIAL ENGAGEMENTCreating a genuine connection with your audience is the best way to build your brand. Whether its video, photography, podcasts, graphics or text, quality content will drive organic engagement. People know when they're being advertised to and won't engage with low effort media. Spend the time to learn your audience and earn their loyalty to your brand.
MY APPROACH
FREE CONSULTATIONNo plan in place? The goal of the free consultation is to gain a better understanding of your company in order to put together a proposal for a professional assessment. During our initial consultation we will discuss the following:
A brief background of your company and it's mission.
Your current marketing efforts if any.
Your top 2 or 3 company growth goals.
Your current audience vs ideal audience.
What services I offer and what next steps look like.
PROFESSIONAL ASSESSMENTThe professional assessment allows me to gain a snapshot of your company's current marketing strategy through detailed analytics. These analytics and data gathered from conversations with you and relevant employees will allow me to customize a proposal for company growth moving forward. The following will happen during the assessment phase:
A deep dive into your current digital marketing strategy and ideal company vision.
A discussion with you and relevant employees to create a flow chart of your current customer service workflow.
Assessment of current CRM setup and workflow if any.
Gathering of email, chat, phone, website, and social analytics.
Evaluation of current media quality and strategy (video, photography, podcasts and more).
CUSTOMIZED PROPOSALThe proposal will be broken down into the following categories:
Assessment findings, including a summary and explanation of analytics in all areas.
Recommended areas of improvement and actionable items based on assessment findings.
Estimated timeline for actionable items to implement or improve your digital marketing strategy.
IMPLEMENTATIONImplementation will vary based on your customized proposal but may include action items such as:
New customer service journey.
Streamlining website layout and updating copy.
Employee training on all new software and updated workflows.
ONGOING SERVICESOnce your digital marketing house is in order, I may recommended the following services based on need:
